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Removing Calories from Schools

We promised parents that we would change the beverages offered in schools, and we delivered. The School Beverage Guidelines were a voluntary effort — in collaboration with Alliance for a Healthier Generation — that removed full-calorie sodas from schools and replaced them with more lower-calorie, smaller-portion options. In fact, our voluntary guidelines were so effective the beverage component of the USDA Smart Snacks in Schools Beverage Guidelines were largely based on them.

Our Results

Our efforts to voluntarily remove full-calorie soft drinks from all K-12 schools have reduced beverage calories shipped to schools by more than 94%*.

*Data compiled by Keybridge Research (Oct. 14, 2012)

Reduced beverage calories shipped to schools

Together, America’s leading beverage companies created the National School Beverage Guidelines that removed full-calorie sodas from schools and replaced them with zero calorie options and smaller portion sizes – just one of the ways we’re helping everyone make more balanced choices every day.